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AEO/SEO technical marketing consultant focused on AI search visibility and ad efficiency (ROAS) optimization.

Democrats release details behind spending on Noem’s $220M ad campaign

Democrats release details behind spending on Noem’s $220M ad campaign
The Trump-aligned company tasked with creating the $220 million ad featuring Homeland Security Secretary Kristi Noem got a $60,000 signing bonus for making the commercial, during which time it spent $20,000 on horse rentals, lawmakers revealed Monday. The breakdown, secured as part of an investigation from Sens. Peter Welch (D-Vt.) and Richard Blumenthal (D-Conn.), offers new details about…
thehill.com | Mon, 23 Mar 2026 20:09:30 +0000 | Source | Permalink